😸 NewPet - Everything for your best friend!

𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻

NewPet, an e-commerce company for pet food, needed an aggressive pricing strategy to gain a competitive advantage in a highly saturated market.

𝗧𝗮𝘀𝗸

The goal was to create a comprehensive loyalty program and promotion tool that cracked two key challenges: discount combinations and transparent communication with the customer.

𝗔𝗰𝘁𝗶𝗼𝗻

I led a 5-member team through the design, development, data entry and migration, and third-party integrations of NewPet's online store. We utilized API integrations for pricing, stock levels, and invoicing.

To address the challenge of discount combinations, we set up scheduling options for each discount and compatibility rules for each promotion type. A user-friendly display at checkout allowed customers to simulate and select the combination of discounts that suited them best. The platform boosts available discounts through various communication channels, including percentage-off badges, customized badges, quantity discount options, combos, and discount codes on the product page.

Our team encouraged customer loyalty by implementing a multifaceted program that earned loyalty points redeemable as store credit, exclusive brand discounts according to their purchase history, and loyalty tears with order discounts based on the customer's purchase volume. We developed a landing page for monthly promotions, a 'My Exclusive Offers' page, and effective email communications.

Collaborating with the development team, I played a pivotal role in architecting the logic of the tools. Working closely with the designer ensured the creation of a user-friendly UI, while collaboration with copywriters ensured unambiguous communication throughout the customer journey.

𝗥𝗲𝘀𝘂𝗹𝘁

With the new promotion tool and loyalty program running, NewPet can now reward frequent and loyal customers while enticing new ones to order. The strategy has successfully given the brand a competitive advantage in the saturated pet food market.