😸 NewPet - Everything for your best friend!

𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻

NewPet, a pet food e-commerce, was experiencing declining sales due to two main issues: an outdated, slow website that harmed user experience and search rankings and non-competitive pricing that drove customers to rival platforms.

𝗧𝗮𝘀𝗸

The goal was to create an SEO-friendly, user-centric e-commerce with a competitive pricing strategy to increase customer retention.

𝗔𝗰𝘁𝗶𝗼𝗻

As the project manager, I led a 5-member team through the rebranding, design, development, data entry and migration, API integrations, and QA of NewPet's online store.

The aggressive pricing strategy NewPet needed to gain a competitive advantage posed two challenges: discount combinations and transparent communication with the customer.

To address the challenge of discount combinations, we set up scheduling options for each discount and compatibility rules for each promotion type. A user-friendly display at checkout allowed customers to simulate and select the combination of discounts that suited them best.

The platform boosts available discounts through various communication channels, including percentage-off badges, customized badges, quantity discount options, combos, and discount codes on the product page.

Our team encouraged customer loyalty by implementing a multifaceted program that earned loyalty points redeemable as store credit, exclusive brand discounts according to their purchase history, and loyalty tears with order discounts based on the customer's purchase volume.

We developed a landing page for monthly promotions, a 'My Exclusive Offers' page, and effective email communications. We utilized API integrations to improve logistic operations, such as pricing, stock levels, and invoicing.

I collaborated closely with the development team to architect the tools' logic, ensuring a solid foundation. The compelling customer journey resulted from working closely with the designer and the copywriter.

𝗥𝗲𝘀𝘂𝗹𝘁

The launch year saw a remarkable 39 percentage point increase in user retention. In the previous store, just 18% of users became loyal customers, compared to an impressive 57% of new users. This shift led to a 77% growth in loyal users and generated €1.38 million in revenue during that period.