👩⚕️ MedFlash - Studying medicine was never this easy!
Achieved national leadership in medical e-learning through iterative upgrades and the transition to a subscription-based model.
𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻
MedFlash, a freemium e-learning platform for medicine, sought to enhance its user experience for medical students and professionals after successfully launching its MVP.
𝗧𝗮𝘀𝗸
The goal was to identify pain points, create a growth-focused roadmap, and gain market share through an improved learning experience.
𝗔𝗰𝘁𝗶𝗼𝗻
As the product manager, I led a 7-member team to redesign, develop, migrate data, integrate APIs, and QA of the admin dashboard and mobile applications.
We started by redesigning the apps' interface and revamping the admin dashboard, followed by data migration and integrations with Ifthenpay and InvoiceXpress for easy payment and invoicing.
Then, we worked on transitioning into a subscription model with recurring payments via Stripe and PayPal and incorporating video content and custom practice exams. The admin dashboard received upgraded tools, including a .cvs file content import feature, ensuring efficient content management. Additionally, we launched a dedicated landing page to highlight the benefits of the Premium membership.
𝗥𝗲𝘀𝘂𝗹𝘁
The collaboration resulted in a transformative update for the e-learning platform. The new UI enhanced the user experience for medical students and health professionals, and the introduction of the subscription model led to a remarkable 140% increase in users over two years, establishing MedFlash as a leader in medicine e-learning.