👜 MARMAX - Eco-responsible luxury handbags
This e-commerce platform reduces overproduction with its pre-order system while offering a luxury UX through lean design, full-screen product zoom, multi-language navigation, and automated email workflows.
𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻
MARMAX is a rising eco-friendly luxury handbag brand making its debut online.
𝗧𝗮𝘀𝗸
The goal is to build an e-commerce platform that reflects the brand's sustainability values while delivering a luxury experience.
𝗔𝗰𝘁𝗶𝗼𝗻
As the project manager, I led a three-member team to design, develop, and test an e-commerce platform with pre-orders to minimize overproduction (split into two installment payments). The platform features full-screen product zoom, multi-language navigation (FR and EN), automated email workflows for abandoned carts and purchase follow-ups, a wishlist, and newsletter integration.
𝗥𝗲𝘀𝘂𝗹𝘁
The pre-order model resonated with customers and avoided overproduction, helping the brand build a distinct online presence aligned with its eco-friendly ethos and luxury identity.