๐ MARMAX - Eco-responsible luxury handbags
This e-commerce platform reduces overproduction with its pre-order system while offering a luxury UX through lean design, full-screen product zoom, multi-language navigation, and automated email workflows.
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MARMAX is a rising eco-friendly luxury handbag brand making its debut online.
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The goal is to build an e-commerce platform that reflects the brand's sustainability values while delivering a luxury experience.
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As a project manager, I led a three-member team to design, develop, and test an e-commerce platform with pre-orders to minimize overproduction (split into two installment payments). The platform features full-screen product zoom, multi-language navigation (FR and EN), automated email workflows for abandoned carts and purchase follow-ups, a wishlist, and newsletter integration.
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The pre-order model resonated with customers and avoided overproduction, helping the brand build a distinct online presence aligned with its eco-friendly ethos and luxury identity.