👙 Lenny Niemeyer Europe - Marketing for one of Brazil's most famous luxury beachwear brands

𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻

Lenny Niemeyer Europe, a prestigious luxury beachwear brand, values its online relevance as its e-commerce sales are its primary revenue source.

𝗧𝗮𝘀𝗸

Code emails for the newsletter in HTML. Generate monthly marketing reports to track performance metrics and identify areas for improvement. Examine sales performance and leverage MS Excel to interpret newsletter and social media statistics.

𝗔𝗰𝘁𝗶𝗼𝗻

As a marketing assistant, I guaranteed timely and immaculate newsletter editions, promoting customers' engagement with the latest arrivals, promotions, and events.

I demonstrated my expertise in data manipulation by transforming product specs into uploadable data files compatible with the e-commerce platform. By converting data to the required format, I facilitated the creation of new products on the platform, streamlining the process and ensuring accuracy in product listings, driving the reduction in exchanges.

Drawing upon my expertise in data analysis, I gleaned insights from newsletter and social media metrics, as well as sales performance, synthesizing them into comprehensive reports.

𝗥𝗲𝘀𝘂𝗹𝘁

Through my contributions, Lenny Niemeyer Europe experienced enhanced marketing effectiveness and improved operational efficiency. The compelling email newsletters I coded contributed to increased customer engagement and sales. Furthermore, the gleaned insights empowered the marketing team to make informed decisions, resulting in targeted strategies that drove revenue growth.