👙 Lenny Niemeyer Europe - Marketing Brazilian luxury beachwear in Europe
Gained 25% YoY sales growth with engaging weekly newsletters, exciting monthly product drops, and data-driven marketing decisions.
𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻
Lenny Niemeyer Europe, a prestigious luxury beachwear brand, values its online relevance as its e-commerce sales are its primary revenue source.
𝗧𝗮𝘀𝗸
The goal was to drive engagement and promote sustainable sales growth.
𝗔𝗰𝘁𝗶𝗼𝗻
As a marketing assistant, I used HTML to code and send timely, flawless newsletter editions, promoting customer engagement with the latest arrivals, promotions, and events.
I proved my expertise in data manipulation by transforming product specifications into uploadable CSV files compatible with the Drupal e-commerce platform. This effort significantly reduced product upload times, making monthly launches possible. Additionally, the complete and accurate listings helped minimize exchanges.
Using my MS Excel skills, I analyzed social media, newsletters, and sales data, synthesizing insights into comprehensive monthly reports.
𝗥𝗲𝘀𝘂𝗹𝘁
These initiatives led to a 25% year-over-year sales growth for Lenny Niemeyer Europe. Engaging weekly newsletters strengthened customer connections, while successful monthly product drops kept the lineup fresh. Data-driven decisions optimized marketing strategies, driving sustainable sales growth and enhancing the brand's online presence.