👙 Lenny Niemeyer Europe - One of Brazil's most famous beachwear brands!
Doubled CVR to 2.1% by enhancing the e-commerce user experience of the famous luxury beachwear brand.
𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻
Lenny Niemeyer Europe, a prestigious luxury beachwear brand, sought to elevate its e-commerce platform to match the elegance of its in-store experience. With an upcoming collection launch, the brand aimed to improve online sales and solidify its position in the European market.
𝗧𝗮𝘀𝗸
The goal was to deliver an exquisite online shopping experience in time for the new collection launch.
𝗔𝗰𝘁𝗶𝗼𝗻
As product manager, I led a 4-member team through the design, development, API integration, data migration, and QA testing of the new e-commerce platform. Given the tight timeline, we prioritized conversion-driving features such as wishlist functionality, newsletter sign-ups, and back-in-stock notifications. We also included Brexit-related adaptations to navigate shifting market conditions. Subsequent iterations addressed customer pain points, like zoom-in for product details, enhanced search and filtering capabilities, discount code mechanisms, and numerous UI enhancements.
I built outstanding relationships with the stakeholders through transparent and ongoing dialogue and excellent timely software increments. Through meticulous risk management, attention to detail, and superb QA, we launched software updates without inconveniencing customers.
𝗥𝗲𝘀𝘂𝗹𝘁
The new e-commerce platform exceeded expectations, boosting user engagement and brand loyalty. The conversion rate doubled to 2.1%, reinforcing Lenny Niemeyer’s luxury status in Europe and contributing to a significant sales uplift. Our agile approach ensured timely delivery and continuous improvements without sacrificing quality.