🎷 Iupki - Learning music in an easy and fun way
This streaming service brightens children’s literature and media by pairing user-requested features, such as offline playback and playlist creation, with exciting celebrity partnerships and an exhaustive royalty payout system.
𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻
Iupki, specializing in children's literature and media, sought assistance amid declining sales, prompting a transition into the digital landscape.
𝗧𝗮𝘀𝗸
Analysis revealed an opportunity for Iupki to leverage its proprietary library through a streaming service.
𝗔𝗰𝘁𝗶𝗼𝗻
Under my guidance, a 5-member team created an MVP and distributed it to select schools for validation. Iterative improvements, such as offline playing and playlist creation, were implemented based on valuable educator feedback.
The platform offers one-time purchases, including single file, pack, and collection options. Additionally, users can subscribe to monthly or annual Premium memberships, incentivized through the Popcorn Pricing Strategy and exclusive features.
API integrations with Stripe, PayPal, and MultiBanco ensure seamless transactions for one-time purchases and subscriptions through the web platform. Mobile apps utilize in-app purchases powered by Apple and Google.
The platform carefully converts streams into royalty payouts, with real-time dashboards for authors, aligning with Iupki's commitment to transparency.
Introducing QR Codes in new publications facilitated user growth by giving away the digital version of the tangible purchase. This feature also supports partnerships with niche celebrities.
Introducing QR Codes in new publications facilitated user growth by delivering the digital version with every tangible purchase. This feature also supports partnerships with niche celebrities.
𝗥𝗲𝘀𝘂𝗹𝘁
Iupki's streaming service rapidly became a leading platform, garnering 20,000 monthly listeners in six months. Strategic partnerships with schools and artists bolstered success. With over 2,000 media, Iupki caters to educators and parents, offering original, didactic, and engaging content for children at home and in the classroom.