💚 hey franca - Shop ethically

project
Jun 2020Jul 2020

This online marketplace uses the Subscribe & Save model, alongside a trendy layout and exceptional navigation, browsing, and filtering, to drive repeat purchases of eco-friendly consumables.

𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻

hey franca, a new marketplace dedicated to locally produced, handmade, recycled, and vegan products, lacked any previous online presence.


𝗧𝗮𝘀𝗸

As the product manager, my role was to oversee the design phase of the new online marketplace. The objective was to create a visually lean, user-friendly platform that hosts the marketplace’s diverse products and provides an optimal experience, especially for mobile users.


𝗔𝗰𝘁𝗶𝗼𝗻

I collaborated with the design team to develop a lean e-commerce interface with a mobile-first approach.


𝗥𝗲𝘀𝘂𝗹𝘁

The platform’s visually lean design and mobile-first approach resulted in a user-friendly e-commerce experience, effectively showcasing the marketplace’s products.