🥡 Ecoceno - Take your go-to takeaway in a package with a tomorrow
This sustainable packaging solution attracted 766 new users and facilitated the delivery of 970 meals in 12 months, preventing 163 Kg of CO2 emissions and 56 Kg of waste.
𝗦𝗶𝘁𝘂𝗮𝘁𝗶𝗼𝗻
Ecoceno aims to revolutionize the food takeaway industry with a sustainable packaging solution.
𝗧𝗮𝘀𝗸
The goal was to develop a convenient and eco-friendly packaging system for takeaway meals that would resonate with environmentally conscious consumers.
𝗔𝗰𝘁𝗶𝗼𝗻
As the product manager, I led a dedicated four-member team and collaborated with a branding vendor to navigate the entire product roadmap. We designed and developed a user-friendly website and mobile applications, focusing on tailored user journeys for different personas. Key features included easy onboarding, push notifications reminders, and a 14-day fund-holding process. Additionally, we implemented a robust system with single-use QR codes for each transaction, unique QR codes for every package, and analytics to track turnover.
𝗥𝗲𝘀𝘂𝗹𝘁
In the first 12 months of launching the MVP, the platform attracted 766 new users and successfully delivered 970 meals. This initiative prevented 163 kg of CO2 emissions and eliminated 56 kilograms of waste.
Our commitment to a user-centric approach resulted in intuitive user journeys and high adoption rates. Through careful planning and execution, Ecoceno has emerged as a leader in sustainability within the food industry, making a significant positive environmental impact.